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Essential Parent

We are one of the world’s leading online resources for expert-led, evidence-based parental advice. All our baby care advice is supported by the Royal College of Paediatricians and Child Health and follows expert advice from the UNICEF UK Baby Friendly Initiative.

What we do

Our platform is designed to help you, or the parents you work with, navigate the challenges of parenthood so you can give children the best chances in life.

The platform offers expert presented how-to video, frequently asked questions videos and evidence-based videos and articles written for parents and parents to be.

Who to contact


Local Offer

Is my toddler autistic?
Toddler language milestones
ADHD and sleep

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